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Be The Brand AI Recommends

About Be The Brand AI Recommends

Be The Brand AI Recommends was founded on by James Dooley, Paul Truscott and Peter Jones to get businesses named in AI answers. It is a trading name of Miracle Ventures Ltd.

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The founders

Three co-founders run Be The Brand AI Recommends. Each profile below links to the founder’s own website, books and social profiles, so every line can be checked at its source.

  • LLM Mastery: How AI Recommends Brands for LLM Domination (book cover)
  • Link Building in the Era of AI Search Engines (book cover)
  • KGMID SEO: Claim Your Entity Before Google Defines It for You (book cover)
James Dooley, Paul Truscott and Peter Jones are co-authors of all three books. Each cover links to the book’s own site.
James Dooley, co-founder of Be The Brand AI Recommends

James Dooley

King of AEO

In search since 2007

James Dooley founded performance lead-gen agency FatRank in 2007 and pioneered its “pay-on-results” model. He has built and ranked over 1,000 sites generating more than 2 million inquiries, and co-authored 12 books on SEO and AI search.

James leads the answer engine work: getting a client named when buyers ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews who to choose.

From jamesdooley.com

  • CEO of PromoSEO, founded in July 2010, and of FatRank, founded on September 7, 2007.
  • Also founded PromoPixa in 2015.
  • Based in Leigh, just outside Manchester.
  • Hosts eight podcast series, including the FatRank Podcast, the James Dooley Podcast and the UK Lead Generation Podcast.

Selected books

Paul Truscott, co-founder of Be The Brand AI Recommends

Paul Truscott

King of Google Maps

In search since 2015

Paul Truscott has been in SEO since 2015, specializing in semantic SEO and entity optimization. His own sites have generated over 150,000 leads for local service businesses.

Paul leads the semantic SEO and GEO work: the content and entity groundwork that lets AI search understand a client, retrieve it and describe it accurately.

From paultruscott.com

  • Full name Paul David Truscott.
  • Specializes in semantic SEO and generative engine optimization (GEO): helping brands become visible, retrievable and accurately represented across AI search.
  • Builds and operates dedicated niche websites for national home service providers across the United States, ranked through semantic content networks and topical maps rather than link acquisition.
  • From 2022, spent four years studying Koray Tuğberk Gübür’s semantic SEO methodology; in 2024 James Dooley invited him to join a Koray cohort mastermind group.
  • Before SEO, a qualified financial technical analyst: the STA Diploma in Technical Analysis with Distinction, the IFTA Certified Financial Technician (CFTe) designation and full membership (MSTA) of the Society of Technical Analysts.
  • Won the Society of Technical Analysts’ Bronwen Wood Memorial Prize in 2011.
  • Hosts the 60 Second SEO Tips podcast and is a recurring guest on the FatRank Podcast with James Dooley.

Selected books

Peter Jones, co-founder of Be The Brand AI Recommends

Peter Jones

King of Local Lead Gen

In search since 2008

Peter Jones has been in search since 2008. He runs lead generation bringing in 20,000+ leads a year for a single service business, and has managed over £1m in Google Ads spend. He wrote Echo, the playbook for getting named by ChatGPT, Perplexity and Google AI Overviews.

Peter leads how AI visibility turns into business: which buyer questions matter most, and turning being named into calls, inquiries and sales.

From petervjones.com

  • Full name Peter Victor Jones; based in the UK.
  • Builds organic SEO and Google Ads systems that generate over 20,000 leads a year.
  • Specializes in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO): how ChatGPT, Perplexity and Google AI Overviews decide which businesses to mention, recommend and cite.
  • Marketing director of a national home-services company.
  • Founded the window-cleaning brand Splash and Sparkle in 2013 and sold it in 2023.
  • Completed Koray Tuğberk Gübür’s Topical Authority course in 2023.

Selected books

Company details

Plans are sold and invoiced by Miracle Ventures Ltd, the company behind the brand.

Questions before you order
Contact the team
Be The Brand AI Recommends is a trading name of Miracle Ventures Ltd

Registration details

Registered in
England and Wales
Company number
09819220
VAT number
GB 365 0611 14
Registered office
C/O Carroll Accountants, Unit L, Bpi House, Cores End Road, Bourne End, Bucks, England, SL8 5AS
Brand founded
October 18, 2026
Source: Miracle Ventures Ltd on the Companies House register.

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