Peter Victor Jones, Co-founder of Be The Brand AI Recommends
Peter Victor Jones, known on this site as Peter Jones, is one of the three founders of Be The Brand AI Recommends. His full profile is on his own site, petervjones.com.
- Title
- King of Local Lead Gen
- In search since
- 2008
Who Peter Victor Jones is
Peter Jones has been in search since 2008. He runs lead generation bringing in 20,000+ leads a year for a single service business, and has managed over £1m in Google Ads spend. He wrote Echo, the playbook for getting named by ChatGPT, Perplexity and Google AI Overviews.
From petervjones.com
petervjones.com states these facts about Peter.
- Full name Peter Victor Jones; based in the UK.
- Builds organic SEO and Google Ads systems that generate over 20,000 leads a year.
- Specializes in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO): how ChatGPT, Perplexity and Google AI Overviews decide which businesses to mention, recommend and cite.
- Marketing director of a national home‑services company.
- Founded the window‑cleaning brand Splash and Sparkle in 2013 and sold it in 2023.
- Completed Koray Tuğberk Gübür’s Topical Authority course in 2023.
Why Peter co‑founded Be The Brand AI Recommends
Peter co‑founded Be The Brand AI Recommends, which puts the questions buyers really ask to ChatGPT, Google AI Overviews, Gemini or Perplexity every month and reports how often the answers name each client.
How Peter came to work with James Dooley
Peter works here with James Dooley, who founded decision engine optimization (DEO), and Paul Truscott, the King of Google Maps, in search since 2015.
- In 2023, Peter studied Koray Tuğberk Gübür’s topical authority course three times, start to finish, and joined a private cohort of SEOs that included James Dooley and Paul Truscott. (petervjones.com/about)
- In 2026, he attended The Masterminders in Manchester alongside James Dooley and other elite figures in SEO and AI marketing. (petervjones.com/about)
What Peter leads here
Peter leads how AI visibility turns into business: which buyer questions matter most, and turning being named into calls, inquiries and sales.
Peter Victor Jones’s books
Peter Victor Jones’s books are listed below, each linked to its own page.
- Echo: How brands get mentioned, recommended, and cited by AIKindle edition, 106 pages, published August 28, 2026
- KGMID SEO: Claim Your Entity Before Google Defines It for YouCo‑author
- Link Building in the Era of AI Search EnginesCo‑author
- Online Reputation Management for Your AI ResumeCo‑author
- Recommended by AI: The New Rules of Lead GenerationCo‑author
- LLM Mastery: How AI Recommends Brands for LLM DominationCo‑author
- Procrastination Is the Assassination of All DestinationCo‑author