Starter
$995 a month
One location or one core service, a handful of competitors.
- Buyer questions tracked
- 25
- Answer-first articles
- 2 a month
- High-authority links
- 4 a month
- Digital PR
- Not included
- Strategy calls
- Monthly
Be the brand AI recommends.
The AI SEO agency that gets your business recommended by ChatGPT, Gemini, Perplexity and Google.
Every month we test the questions your buyers ask AI, publish answers it can quote and earn links on sites it reads, so assistants can name you.
Plans from $995 a month. No contract. Run by James Dooley, Paul Truscott and Peter Jones, whose books include Recommended by AI, LLM Mastery and Echo.
Who ChatGPT recommends for “best HVAC company in Phoenix?”
Example: each business’s share of the names ChatGPT gives
- Your businessDesert Ridge Air
- Saguaro HeatingCompetitor
- Valley Comfort Co.Competitor
- Everyone else12 businesses
By month 6 the example business takes 46% of the names, up from 4%.
James Dooley, King of AEO (answer engine optimization); Paul Truscott, King of Google Maps; and Peter Jones, King of Local Lead Gen.
What an AI SEO agency does for you
Buyers now ask ChatGPT, Google AI Overviews, Gemini or Perplexity who to hire. Each answer names a few businesses and cites the pages it trusts. An AI SEO agency gets your business into those answers and keeps your pages ranking on Google.
What the work is called
- AI SEOAlso called AI search optimization
- Getting your business named in AI answers while your pages keep ranking on Google.
- GEOGenerative engine optimization
- Getting the assistants that write their own answers, such as ChatGPT and Gemini, to mention, recommend and cite you.
- AEOAnswer engine optimization
- Making your business the direct answer to a question, in tools like Perplexity and Google AI Overviews.
- LLM SEOLarge language model SEO
- The same job again, named after the technology inside ChatGPT and Gemini.
ChatGPT names Desert Ridge Air first and cites its own article
ChatGPT’s answer in month 6 of the example
“best HVAC company in Phoenix?”
Three Phoenix HVAC companies come up most for fast, reliable service:
1. Desert Ridge Air
RecommendedYour business, in the example
Same‑day repairs, upfront prices and a strong local reputation.
Sources:12
Recommended and cited: the result the monthly work aims for, one buyer question at a time.
2. Saguaro Heating
NamedA large team that covers the whole valley, though summer waits can run long.
Sources:3
3. Valley Comfort Co.
NamedOften suggested for new system installs.
Sources:2
Sources it cites
- 1AC repair in Phoenix: prices and same‑day slotsDesert Ridge Air’s own articleCited
- 2Phoenix home services guideA local news site
- 3HVAC contractors in ArizonaA trade directory
Key
- Recommended
- Named first, with reasons.
- Named
- Mentioned in the answer.
- Cited
- Its own page is one of the sources.
What we do every month
Our AI SEO services run every month on every plan, at the quantities your plan sets. Digital PR starts on Growth. We do the technical part on this site too: read our AI fact page.
| Each part of the work | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AI visibility trackingYour buyer questions, tested in four assistants | Runs every month | |||||||||||
| Answer-first articles2, 4 or 8 a month | delivered | delivered | delivered | delivered | delivered | delivered | delivered | delivered | delivered | delivered | delivered | delivered |
| Brand mentions and digital PRGrowth and Domination | delivered | delivered | delivered | delivered | delivered | delivered | delivered | delivered | delivered | delivered | delivered | delivered |
| High-authority links4, 8 or 15 a month | delivered | delivered | delivered | delivered | delivered | delivered | delivered | delivered | delivered | delivered | delivered | delivered |
| Technical AI readinessSchema, llms.txt, AI crawler access | delivered | checked and kept up | checked and kept up | checked and kept up | checked and kept up | checked and kept up | checked and kept up | checked and kept up | checked and kept up | checked and kept up | checked and kept up | checked and kept up |
| Strategy call and reportEvery two weeks on Domination | call and report | call and report | call and report | call and report | call and report | call and report | call and report | call and report | call and report | call and report | call and report | call and report |
- Delivered that month
- Checked and kept up
- Your call and share-of-voice report
- AI visibility trackingYour buyer questions, tested in four assistantsAll year
- Answer-first articles2, 4 or 8 a monthEvery month
- Brand mentions and digital PRGrowth and DominationEvery month
- High-authority links4, 8 or 15 a monthEvery month
- Technical AI readinessSchema, llms.txt, AI crawler accessSet up, then kept up
- Strategy call and reportEvery two weeks on DominationMonthly
What each row covers
- AI visibility tracking
- We put the questions your buyers really ask to ChatGPT, Google AI Overviews, Gemini and Perplexity, record who gets named, and report your share of voice against your competitors.
- Share of voice: out of every answer to your tracked questions, how often your name comes up compared with each competitor.
- Answer-first articles
- Articles that open with the direct answer to a buyer’s question, written so AI assistants can quote them and Google can rank them.
- Brand mentions and digital PR
- Mentions of your business on the sites AI models learn from and trust, so your name keeps turning up where the answers come from. On Growth (2 PR mentions a month) and Domination (a full PR campaign).
- High-authority links
- Links from established, relevant sites that make your pages easier for Google and AI search to find and trust.
- Technical AI readiness
- Schema on your pages, an llms.txt file and open access for AI crawlers, so assistants can read your site and get your facts right.
- Schema is structured data that labels facts like your name, services and prices for machines. llms.txt is a short file that points AI tools to your most useful pages.
- Your account manager
- One named person who runs your plan, plus a strategy call every month (every two weeks on Domination) to go through the numbers and the next month’s work.
Choose your plan
Three monthly plans in US dollars. No contract. Cancel any time.
Growth
Adds digital PR$1,995 a month
Several services or areas, competitors already showing up in AI answers.
- Buyer questions tracked
- 50
- Answer-first articles
- 4 a month
- High-authority links
- 8 a month
- Digital PR
- 2 PR mentions
- Strategy calls
- Monthly
Domination
$3,995 a month
A crowded market where you want to be the name AI gives first.
- Buyer questions tracked
- 100
- Answer-first articles
- 8 a month
- High-authority links
- 15 a month
- Digital PR
- Full PR campaign
- Strategy calls
- Every two weeks
Every plan includes a share-of-voice report, technical AI readiness and a dedicated account manager, and is covered by the 90‑day guarantee. Onboarding starts within 48 hours of your order.
A tracked question is one your buyers ask AI, tested in all four assistants every month.
Free with every plan
Starter, Growth and Domination all start with the same groundwork, at no extra cost, so the first month’s work goes where it will count.
AI visibility audit
Where you stand today: which questions name you, which name your competitors, and why.
Competitor AI teardown
What the businesses AI recommends instead of you are doing that you are not.
12-month AI search roadmap
The order we will do the work in, month by month, for the year ahead.
The 90-day guarantee
If your AI visibility has not measurably improved within 90 days, we keep working for free until it has.
- How it is measured
- Measured on your tracked questions: how many of them name you, against the audit we run when you start.
- Contract
- No contract. Cancel any time.
- Getting started
- Onboarding starts within 48 hours of your order.
Read the guarantee’s conditions in our terms.
Who runs Be The Brand AI Recommends
Three founders run it: James Dooley, Paul Truscott and Peter Jones.
James Dooley
King of AEO
In search since 2007
He has built and ranked over 1,000 sites generating more than 2 million inquiries, and co-authored 12 books on SEO and AI search.
Paul Truscott
King of Google Maps
In search since 2015
His own sites have generated over 150,000 leads for local service businesses.
Peter Jones
King of Local Lead Gen
In search since 2008
He runs lead generation bringing in 20,000+ leads a year for a single service business, and has managed over £1m in Google Ads spend.
Books the three founders co‑wrote on search and AI: LLM Mastery, Link Building in the Era of AI Search Engines and KGMID SEO. Paul Truscott also co‑wrote Recommended by AI, and Peter Jones wrote Echo. Each cover opens the book’s own site.
About the foundersQuestions business owners ask
Contact us with anything this page does not answer.
What is AI search optimization also known as?
GEO (generative engine optimization), AEO (answer engine optimization), AI SEO and LLM SEO. Generative engine optimization services and AI search optimization services do the same job: getting a business mentioned, recommended and cited when people ask ChatGPT, Google AI Overviews, Gemini or Perplexity a question.
How much does AI SEO cost?
Choose Starter at $995 a month, Growth at $1,995 or Domination at $3,995, billed monthly in US dollars. No contract. Cancel any time. The plan sets how many buyer questions we track and how many articles and links we deliver each month. Compare the three plans side by side.
Which AI assistants do you work on?
ChatGPT, Google AI Overviews, Gemini and Perplexity. Each month we put your buyer questions to every one of them and report how each answers, so you can see where you are named and where a competitor is named instead.
What is a tracked prompt?
A prompt is a question typed into an AI assistant. A tracked prompt is one of your buyers’ questions that we put to the assistants every month, recording which businesses each answer names. Your plan sets how many: 25 on Starter, 50 on Growth and 100 on Domination.
How long before AI starts mentioning us?
Nobody can give you a date. It depends on your market, your competitors and where you start, which the audit at the start of every plan shows you. What we do promise is the 90-day guarantee.
Can you guarantee ChatGPT will recommend us?
No, and nobody honest can. AI assistants write every answer fresh, so the same question can name different businesses from one week to the next. What we guarantee is measurable progress. If your AI visibility has not measurably improved within 90 days, we keep working for free until it has.
Do I need a contract?
No contract. Cancel any time. Plans are billed monthly, in US dollars.
What do you need from me to start?
Your website, your main competitors and your goals. That is all the order form asks for besides your name and email. Onboarding starts within 48 hours of your order.
Ready to be the brand AI recommends?
Plans from $995 a month. No contract. Cancel any time. Onboarding starts within 48 hours of your order.