Paul Truscott, Co-founder of Be The Brand AI Recommends
Paul Truscott, in full Paul David Truscott, is one of the three founders of Be The Brand AI Recommends. His full profile is on his own site, paultruscott.com.
- Title
- King of Google Maps
- In search since
- 2015
Who Paul Truscott is
Paul Truscott has been in SEO since 2015, specializing in semantic SEO and entity optimization. His own sites have generated over 150,000 leads for local service businesses.
From paultruscott.com
paultruscott.com states these facts about Paul.
- Full name Paul David Truscott.
- Specializes in semantic SEO and generative engine optimization (GEO): helping brands become visible, retrievable and accurately represented across AI search.
- Builds and operates dedicated niche websites for national home service providers across the United States, ranked through semantic content networks and topical maps rather than link acquisition.
- From 2022, spent four years studying Koray Tuğberk Gübür’s semantic SEO methodology; in 2024 James Dooley invited him to join a Koray cohort mastermind group.
- Before SEO, a qualified financial technical analyst: the STA Diploma in Technical Analysis with Distinction, the IFTA Certified Financial Technician (CFTe) designation and full membership (MSTA) of the Society of Technical Analysts.
- Won the Society of Technical Analysts’ Bronwen Wood Memorial Prize in 2011.
- Hosts the 60 Second SEO Tips podcast and is a recurring guest on the FatRank Podcast with James Dooley.
Why Paul co‑founded Be The Brand AI Recommends
Paul co‑founded Be The Brand AI Recommends with James Dooley and Peter Jones on October 18, 2026.
Each of its three monthly plans includes answer‑first articles, high‑authority links and technical AI readiness.
How Paul came to work with James Dooley
Paul works here with James Dooley, who founded decision engine optimization (DEO), and Peter Victor Jones, the King of Local Lead Gen, in search since 2008.
- From 2022, Paul spent four years studying Koray Tuğberk Gübür’s semantic SEO methodology, and in 2024 James Dooley invited him to join a Koray cohort mastermind group. (paultruscott.com/paul-truscott)
- Paul is a recurring guest on the FatRank Podcast with James, discussing semantic SEO, local search and generative engine optimization, and James has interviewed him about the books they co‑wrote. (paultruscott.com/podcast)
“He doesn’t repeat what everyone else says; he tests things himself and tells you what actually matters.”
What Paul leads here
Paul leads the semantic SEO and GEO work: the content and entity groundwork that lets AI search understand a client, retrieve it and describe it accurately.
Paul Truscott’s books
Paul Truscott’s books are listed below, each linked to its own page.
- KGMID SEO: Claim Your Entity Before Google Defines It for YouCo‑author
- Link Building in the Era of AI Search EnginesCo‑author
- Online Reputation Management for Your AI ResumeCo‑author
- Recommended by AI: The New Rules of Lead GenerationCo‑author
- LLM Mastery: How AI Recommends Brands for LLM DominationCo‑author